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Exam 3: The Marketing Environment, Social Responsibility, and Ethics

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Question 21

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The close relationship of Home Depot's philanthropic initiatives and its business goals is an example of

A) strategic philanthropy.
B) strategic ethics.
C) cause-related marketing.
D) strategic marketing.
E) environmental philanthropy.

F) A) and E)
G) None of the above

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Question 22

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Provide an overview of important social responsibility issues in marketing, and indicate their impact on marketing decisions.

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Question 23

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Marketers who view political forces as being beyond their control are taking a(n) ____ response toward these forces.

The D-Lite Corporation produces a unique type of light bulb that is used in refrigerator manufacturing. D-Lite is the only maker of this light bulb, and there are no close substitutes for it. In this case, the D-Lite Corporation would be

If political officials have positive feelings toward particular firms or industries, they are less likely to create or enforce laws and regulations that are unfavorable for business organizations.

Which of the following agencies regulates marketing activities the most?

The Pharmaceutical Research and Manufacturers of America sets guidelines for its member firms to follow regarding the use of unethical practices. Thus, it is engaging in

When a firm continues to violate what the Better Business Bureau believes to be good business practices, what is one of the main actions the bureau will take?

Scenario 3.1 Use the following to answer the questions. Meyers' Sporting Goods, a national chain, has been doing business with Soljur Sports, a manufacturer of skateboards, for several years. Recently, it came to the attention of Meyers' financial director that the average cost per Soljur Sports skateboard had substantially increased over that of the previous year. A corporate attorney was notified and began to look into the situation. The attorney found that Soljur Sports was selling a similar number of skateboards to a competitive chain for $10 less per skateboard. The attorney for Meyers' Sporting Goods immediately filed a complaint with the Federal Trade Commission. -Refer to Scenario 3.1. Suppose that the Soljur Sports company was actually discriminating against Meyer Sporting Goods with its price increase. Which of the following acts prohibits this type of business behavior?

During which stage of the business cycle is unemployment low and total income relatively high?

Who are the primary recipients of the benefits of strategic philanthropy?

____ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.

State and local regulatory agencies usually do not establish and enforce regulations that conflict with the actions of national regulatory agencies.

Consumer protection legislation deals with all of the following legal concerns except

The number of single men and women living alone is declining.

Scenario 3.1 Use the following to answer the questions. Meyers' Sporting Goods, a national chain, has been doing business with Soljur Sports, a manufacturer of skateboards, for several years. Recently, it came to the attention of Meyers' financial director that the average cost per Soljur Sports skateboard had substantially increased over that of the previous year. A corporate attorney was notified and began to look into the situation. The attorney found that Soljur Sports was selling a similar number of skateboards to a competitive chain for $10 less per skateboard. The attorney for Meyers' Sporting Goods immediately filed a complaint with the Federal Trade Commission. -Refer to Scenario 3.1. A regular customer of Meyers Sporting Goods feels that some of its advertisements are deceptive. He responded to an ad for sale skateboards one hour after the store opened and found that none were left. Where should he file a complaint?

Consumer confidence and willingness to spend begins to increase during periods of ____, and marketers must remain very flexible to make the necessary adjustments.

The broad nature of technology as it moves through society is referred to as

Which of the following actions is illegal?

When PepsiCo takes the information collected through research and attempts to assess and interpret what it means for its soft-drink marketing efforts, PepsiCo is engaged in environmental